ethos-the characteristic spirit of a culture, era  or community as manifested in its beliefs  and a see aspiration.
a person way of looking and first impression.
Ex. Food advertisements
pathos-emotions
a  quality that evokes Pitts or sadness
Ex. love , sad, angry
Logos-a symbol or other designs adapted by an organization to identify its products, inform, vehicles,etcs..
Ex- the bell is a logo from the company  of taco bell

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